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Additional Secured Revenue (ASR) estimates how much extra revenue the business earns only because the AI Employee handled a session. It is calculated per session and then summed for any reporting period.

ASR = [Lead Value] × [Is Opportunity] (1 if "True", 0 if "False") × [Conversion Ratio] × [Agent Success Factor] (1 if "Yes-A" or "Yes-B, 0 if "No") × [Recognition]

Only sessions with <code>Is Test = false</code> are counted.

The below scenario relates to a restaurant industry AI Employee:

ASR formula and example

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Scenario	Key Facts	Session ASR
Example 1 - Non-working hours call	Party of 4, average check $65. `Lead Value = 4 x $65 = $260` `Is Opportunity = 1` `Conversion Ratio = 90%` (10% no-show) `Agent Success Factor = 1` (Yes-A) `Recognition = 100%` (no staff available after hours)	`ASR = $260 x 1 x 0.9 x 1 x 1.0 = $234`
Example 2 - Business hours call	Same `Lead Value = $260` `Is Opportunity = 1` Same `Conversion Ratio = 90%` `Agent Success Factor = 1` (Yes-A) Owner estimates 30% of calls are missed without AI. `Recognition = 30%`	`ASR = $260 x 1 x 0.9 x 1 x 0.3 = $70.20`

ASR formula and example

Formula

Worked example