ASR formula and example
Additional Secured Revenue (ASR) estimates how much extra revenue the business earns only because the AI Employee handled a session. It is calculated per session and then summed for any reporting period.
Formula
ASR = [Lead Value]
× [Is Opportunity] (1 if "True", 0 if "False")
× [Conversion Ratio]
× [Agent Success Factor] (1 if "Yes-A" or "Yes-B, 0 if "No")
× [Recognition]
Only sessions with Is Test = false are counted.
Worked example
The below scenario relates to a restaurant industry AI Employee:
Scenario | Key Facts | Session ASR |
Example 1 - Non-working hours call |
Party of 4, average check $65.
Lead Value = 4 x $65 = $260Is Opportunity = 1Conversion Ratio = 90%(10% no-show)Agent Success Factor = 1(Yes-A)Recognition = 100%(no staff available after hours)
| ASR = $260 x 1 x 0.9 x 1 x 1.0 = **$234**
Example 2 - Business hours call|
Same
Lead Value = $260Is Opportunity = 1Same
Conversion Ratio = 90%Agent Success Factor = 1(Yes-A)Owner estimates 30% of calls are missed without AI.
Recognition = 30%
| ASR = $260 x 1 x 0.9 x 1 x 0.3 = **$70.20**