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Using UTM parameters with the white label Creator

Updated over 3 weeks ago

Using UTM parameters with the white label Creator

This guide explains how White Label Partners can construct custom URLs for the Creator tool. By using specific query parameters, you can pre-fill customer information and track campaign performance using UTM tags.

URL structure overview

To direct a customer to the AI Employee creation flow with pre-filled data, you must format the URL using your White Label domain and specific query parameters.

The base format is:

https://creator.[partner_domain].com/creator?[parameters]

Required and optional parameters

Parameter

Description

Example Value

source

Required. The URL of the customer's website where the AI Employee will be created.

https://www.bevri.com

source_type

Required. Defines the type of source provided. Currently supports website.

website

utm_[x]

Optional. Custom tracking tags to monitor campaigns, sources, or mediums. You can use multiple tags (e.g., utm_1, utm_2).

test_campaign

Constructing the URL

Follow these steps to create a tracking URL for your customer:

  1. Identify your Partner Domain: Ensure you are using your specific White Label domain (e.g., aibuilders.com).

  2. Define the Customer Source: Determine the website URL of the customer you are onboarding (e.g., https://www.bevri.com).

  3. Append Query Parameters: Combine the base URL with the parameters using standard query string formatting (?key=value&key=value).

Example usage

In this scenario, AI Builders is the partner business onboarding a customer named Bevri.

  • Partner Domain: aibuilders.com

  • Customer Website: https://www.bevri.com

  • Tracking Tags: test and test2

The final URL looks like this:

https://creator.aibuilders.com/creator?source=https://www.bevri.com&source_type=website&utm_1=test&utm_2=test2

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