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Using UTM parameters with the white label Creator

Updated over 3 weeks ago

This guide explains how White Label Partners can construct custom URLs for the Creator tool. By using specific query parameters, you can pre-fill customer information and track campaign performance using UTM tags.

URL structure overview

To direct a customer to the AI Employee creation flow with pre-filled data, you must format the URL using your White Label domain and specific query parameters.

The base format is:

https://creator.[partner_domain].com/creator?[parameters]

Required and optional parameters

Parameter

Description

Example Value

source

Required. The URL of the customer's website where the AI Employee will be created.

https://www.bevri.com

source_type

Required. Defines the type of source provided. Currently supports website.

website

utm_[x]

Optional. Custom tracking tags to monitor campaigns, sources, or mediums. You can use multiple tags (e.g., utm_1, utm_2).

test_campaign

Constructing the URL

Follow these steps to create a tracking URL for your customer:

  1. Identify your Partner Domain: Ensure you are using your specific White Label domain (e.g., aibuilders.com).

  2. Define the Customer Source: Determine the website URL of the customer you are onboarding (e.g., https://www.bevri.com).

  3. Append Query Parameters: Combine the base URL with the parameters using standard query string formatting (?key=value&key=value).

Example usage

In this scenario, AI Builders is the partner business onboarding a customer named Bevri.

  • Partner Domain: aibuilders.com

  • Customer Website: https://www.bevri.com

  • Tracking Tags: test and test2

The final URL looks like this:

https://creator.aibuilders.com/creator?source=https://www.bevri.com&source_type=website&utm_1=test&utm_2=test2

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